Auckland Pride Festival starts today. Coinciding with the start of the festival, the bank ANZ decorated three Auckland ATMs and dubbed them GAYTMs to show its support for a diverse workforce.
“We believe that celebrating a diverse New Zealand is not only the right thing to do but also makes good business sense given the make-up of our staff and customers. The GAYTMs represent values that are important to all of us: respect, inclusion, equality and acceptance,” said ANZ’s Chief Financial Officer Antonia Watson in a release. ANZ is a partner for Auckland Pride Festival and Out in the Park, Wellington’s February 14 celebration of Pride.
I made a point to swing by a GAYTM off Queen Street this morning on my way back home, and I was so excited. Kiwi showed me the GAYTMs after the Twitter account LocalAuckland retweeted someone who mentioned the bedazzled GAYTMs. At that point, it wasn’t clear to me that GAYTMs were in Auckland until the local outlets reported on it later Thursday and Friday here and here.
ANZ premiered the GAYTMs last year at Sydney Gay and Lesbian Mardi Gras:
The campaign won the outdoor Grand Prix at Cannes in 2014. (If you listen closely, one of the guys in the video below says “It’s the only thing the banks have ever done right.”)
The four bedazzled GAYTMs will remain decorated through February. Transaction fees from non-ANZ customers using the GAYTMs will go towards OUTline, a non-profit operating a hotline providing support to the GLBT (gay, lesbian, bisexual, transgender) commmunity.
Personally, I would have loved to see the 14th/P Wells Fargo or the Dupont Circle Bank of America ATMs decked out during Capital Pride in DC. Wouldn’t you, Washingtonians? Civil thoughts in the comments please. Ain’t got time for incivility.